In the region surrounding Georgetown, Sweetgreen has gained popularity over the past few years. This is a restaurant that allows students and faculty to have a good diet that caters for their wellbeing. The restaurant is famous for its workout snacks as well as the quick lunch that it offers. Sweetgreen was founded several years ago by three co-founders who didn’t have any experience running a business. They didn’t even have any information about the food industry. These three gentlemen were Jonathan Neman, Nathaniel Ru, and Nicolas Jammet. The three were senior year students at the time they established the company. Their main aim was to offer affordable and healthy food in Georgetown.
They were brought together by the love of food as well as the need to create something for themselves and the need to solve a problem that faced the society. The only thing that they had was a vision, a business plan and parents who had excelled well in business. According to Jammet, the lack of experience was a good thing for them as they were able to take any challenge with a set of fresh eyes. Before embarking on their adventure, this three gentlemen asked for advice from other restaurant owners as well as the Georgetown faculty and architects from the area.
Neman says that establishing the venture allowed them to use what they had learned in school in real life. This business has taught the three gentlemen the need of having a value-driven business. They have also learned in real life how the culture of a community is important when it comes to influencing a brand. The three gentlemen are happy with the way the business around the school has grown and acknowledge that they are happy with how the university pays attention to service. These three gentlemen have made it a habit to ensure that they incorporate community service into Sweetgreen. They have achieved this by launching a program referred to as Sweetgreen in Schools. These programs are driven towards educating school children on the importance of proper nutrition as well as healthy living. Initially, it began as a weekly program. Today, the program has become a series of workshops that are conducted in several states such as Virginia, Maryland, New York and District of Columbia.
The current Chief Executive Officer of Sweetgreen is Nathaniel Ru. Ru recently commented that his role model is Kevin Plank for the work he has done with Under Armor. Ru says that if he was given another chance to be a twenty-year-old, the one thing that he would do was to read books more than he does today. Ru also emphasizes on the need of building a team that you are comfortable with. His favorite restaurant is in Washington DC.