Jose Henrique Borghi is one of the most successful and popular advertising professionals in the Brazilian advertising space. One of the most popular ads that he created, which continues to garner him applaud and love from across the globe, is Mammals of Parmalat. It was an ad that was created for Wildlife Conservation, and people as well as critics loved the advertisement as it was moving, heart-warming, and inspiring at the same time. It delivered the message in a very critical yet subtle way, and it is what the specialty of Jose Borghi is. He creates ads for his clients that is attractive and yet effectively delivers the brand’s message.
Jose Henrique Borghi has studied marketing and advertising at Pontifical Catholic University, one of the leading universities in Brazil. After completing his studies in marketing, Jose Borghi managed to bag a job at Standard Ogilvy, one of the globally acclaimed advertising firms. He worked at Standard Ogilvy for a few years and then worked at several other firms such as FCB, Talent, DM9DDB, and Leo Burnett. It is what helped him gain the practical experience and knowledge about the workings of the advertising world.
However, after working for few years with different advertising firms equipped him with the confidence to start his advertising firm. It is what he did in partnership with his long-time friend and colleague, Erh Ray. The name of the firm he started was Borghi Erh Creative Intelligence. The company was later merged with Lowe, and in the next few years, the firm merged again with Mullen advertising firm. The company today is called as Mullen Lowe Brazil, which is the third-largest advertising firm in Brazil. Jose Henrique Borghi serves as the company’s co-CEO and helps the firm scale new heights of success by providing strategic and creative inputs.